I solve really tough business problems at the nexus of technology, marketing, and strategy. without the BS.

Browse my resume here.

Official Category Thinkers Ambassador

I was born in Paris, grew up in New York City, then lived in New Jersey, California, Switzerland, and Florida. I've been an engineer, entrepreneur, sales engineer, technical evangelist, community manager, product marketer, and digital strategist. Yes, all in the same lifetime.

I spent the first 22 years of my professional life in technology writing code for a living and then pivoted into digital marketing and strategy consulting.

I helped technology companies leverage social for marketing and PR purposes. Then developed Swiss luxury watch brands' online communities and digital strategies. 

I built and led digital customer experience for Autodesk's Global Customer Service and Support organization. Then lead product marketing at Sprinklr - the world's leading social experience management platform.

I evolved in both B2C and B2B spaces helping tech and luxury brands increase top-line revenue, expand awareness, increase market share, and improve customer experience.

I spent time on the Salesforce Ignite team as a strategic innovation executive where I helped our largest strategic enterprise clients re-imagine themselves through the eyes of their customers.

I was Chief Digital Officer and Managing Partner for Swiss Luxury brand La Maison Hubert in the gastronomy wellness retail market where I lead technology, marketing, and digital strategy.

I recently lead Global Analyst Relations for IBM’s Digital Strategy & iX business units.

I owned strategy and execution for the Clari AR program. In so doing, I learned a heck of a lot about running AR for category creation purposes. Which led me to create a new kind of AR called CCAR (c/kɑːr/) or Category Creation AR and write a book about it.

Today, I combine years of technology, marketing and strategy experience to provide strategic and tactical business consulting support for brands who want to punch above their weight in the market.

My mantra: “Execution is all that matters. Everything else is mere talk.”