There are few things in life I love as much as writing. Yet when people find out, they’ll say: Wait, how can that be? You’re a techie; you’re a marketer; you’re a strategist. These people don’t know how to write!
Most of the time, that’s true. But I’ve been at it for 30 years. I may not be Hemingway, but I can sure kick ChatGPT’s ass :)
Not convinced? See for yourself and check out my books here.
Articles
Good Friday Wishes to my Unemployed Peers
The Shame of What’s Really Going on in the Tech Hiring Market
Full time employees or consultants: what’s better for your AR needs?
The Algebra of Analyst Relations: an AR ROI Calculator
10 Things Analysts WILL NOT DO to Help you with Category Creation & Design
Category Creation AR: A New Frontier?
So you Want to Hire an AR Professional?
When (if ever) is the Right Time for a Startup to engage in Analyst Relations?
Debunking 10 startup misconceptions about working with industry analysts
Is Analyst Relations too Expensive for Startups?
Why Analyst Relations is a lot like the CIA
10 startup life lessons I learned the hard way in 2018
Why Luxury Brands can't sell products anymore
13 Questions Every Marketing Consultant Should Ask Prospects
How Execution Eats Strategy for Breakfast Every Morning
13 questions of marketing mayday
10 Things I learned about Innovation
The Best Customer Experience is No Customer Experience
10 reasons why I choose to ride with Squarespace
So You Want to be in Marketing? Really?
Innovation Consulting Shops: How do you stand out?
From Widgets to Ideas: A New World Currency?
Decoding Client Speak
Shark Tank for Digital Strategists
Why I’m not a huge fan of new-age consulting workshops
Slides/Presentations/Interviews
Category Creation is Key to Markets, Not Quadrants (webinar)
Rethinking Luxury Brands in a “phygital” World (deck)
Top 12 traits of great marketers (slides)